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20 reasons to use print media over digital
As digital and social media continue to dominate the world of communications and print media becomes a distant memory there is an interesting paradox taking place. With companies and organisations...
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Tell it like it is to maintain channel credibility
The weather in the UK has been unusually good this year – that was up until two weeks ago when it all changed. Since then, at weekends I now have to check the weather first thing in the morning to find...
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Reverse communications – why it pays to put tactics before strategy
I’ve been doing a lot of communications planning recently and it got me thinking about how the whole process works – or is supposed to work. Communications strategy is usually presented as a linear...
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Wellington, the Battle of Waterloo and the role of communications
To coincide with the 200th anniversary of the Battle of Waterloo this week, I’ve taken a very brief look at what role communications may have played in the success of the Duke of Wellington’s...
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Never take your ‘communications expert’ status for granted
When you work in communications you must be prepared to explain, and sometimes defend, the very basics of your discipline. No matter how much experience you have, you can never assume that internal...
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Tell it straight to maintain channel credibility
It’s that time of the year again in the UK when we begin to experience a bit of good weather. But grab it while you can because even before I finish writing this temperatures may have plummeted again....
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Why you should never develop a website without a communications plan
Having worked for organisations of all types and sizes over the years, I’ve come across various strange practices when it comes to communications planning. I’ve seen a range of companies focus on what...
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Marketers failing to engage young engineers – here’s why
If your business involves winning new leads from engineering companies then this blog post is for you. Companies are missing new business opportunities by failing to engage younger engineers, according...
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